Course curriculum

  1. 1

    • Quick Introduction Video To Get You Started
  2. 2

    • Introduction + Overview

    • Sales Psychology Intro

    • Understanding The Math: PT First vs. Straight To Class

    • Tools Needed For Sales

    • Touchpoints Leading Up To The Consultation

    • Fitness Assessment vs. Ghosting Protocol

    • PT First Sales Consultation + Workflow

    • Closing The Sale

    • Internal Sales

  3. 3

    • Introduction + Overview

    • The Hard Truth About Retention

    • Retention By The Numbers: The Plight Of A 300 Member Gym

    • Tracking Your Average Length of Membership + LCV

    • Cancellation Workflow

    • Good Cancellations vs. Bad Cancellations

    • How To Calculate Retention

    • Operational Workflow to Increase Retention (Digital)

    • Operational Workflow to Increase Retention (Personal)

    • Compensation Plans Based On Retention Performance
  4. 4

    • Introduction + Overview

    • How To Conduct A Discovery Meeting

    • Creating Your Org Chart

    • Compensation Models

    • Payroll Reallocation

    • Hiring

    • Performance Reviews

    • Promotions

    • Firing
  5. 5

    • Introduction + Overview

    • Hiring A Bookkeeper + CPA

    • Membership Audit

    • POS Cash vs. POS EFT

    • Numbers Tracker

    • Creating Budgets

    • Operational Capacity
  6. 6

    • Introduction + Overview

    • Core Values, Core Focus + Niche

    • 7 Elements of Primal Branding

    • Creating Taglines + Slogans

    • Executing A Brand Strategy That Tells Your Story

    • Creating Talk Triggers

    • SELF MADE SUMMIT 2019 | Brandon Cullen, MADabolic

    • SELF MADE SUMMIT 2019 | Steve Pinkerton, EvoFit

    • SELF MADE SUMMIT 2019 | Joe Tebaldi, Flexx

    • SELF MADE SUMMIT 2019 | Mike Jones, Alchemy 365

    • SELF MADE SUMMIT 2019 | Stu Brauer, Urban MVMNT
  7. 7

    • Introduction + Overview

    • Telling Your Story + Copywriting

    • External Marketing Campaigns (Organic + Paid Ads)

    • Internal Marketing Campaigns (Selling Additional Services + Retail)

    • Video Content

    • Audio Content

    • Paid Branding Campaigns
  8. 8

    • Introduction + Overview

    • The 5 Functions of Your Microgym

    • Running Your Biz Like Clockwork (Without You)

    • Attract

    • Convert

    • Deliver

    • Collect

    • Connect

    • Automation
  9. 9

    • Introduction + Overview

    • Conducting A Price Raise

    • Removing Toxic Members

    • Firing Team Members

    • Making Unpopular Changes To Class Flow, Schedule, Programming, Etc.

    • Intro To Rebranding

This will be the least amount of money you'll spend on your business - with the highest ROI.

  • $50.00 / month

    Full access for you + your staff. Cancel anytime.

    Enroll NOW